A preview of me for Style is Not a Brand of my friend Monica Moretti

Hope you'll like them!


Storydoing for brands and users

I have recently read Fjord’s report on new year trends on storydoing.

Storydoing’ is creating stories by what brands do, rather than what they tell. Why the nature of storytelling is changing? Because of democratization of content creation and the rise of image over text. Users can shape their own stories. Brands can shape their stories too.

Users tells stories of what they are doing: let’s think about Instagram’s stories, vlogs on Youtube, Snapchat. They want to tell everybody what they are buying, where they are going, where and what they are eating throughraw, live footages.

As for the design of websites, apps, or user interfaces in general, we follow the concept of “content first”. During a content saturation era this must be still followed in order not to lose the goal that we want to reach.

That’s way it is changing the way brands communicate with their users.

Users are another cornerstone to consider and so user-centered design: put people at the core of everything you do. A human-centered design approach is a powerful framework for creating compelling content.

Knowing the importance of content plus users the designer understands that has to design a content related to what the brand does, its actions, and defines this content for a particular demographic.

As I have already said users can do their own storydoing, let’s just think about Snapchat. Their content is more personal and instant, made by short stories and live videos.

So the stories made by brand must be the same in order to communicate on the same user level and being understood.

Stories about actions engage the user in what the brand is materially doing for them. This has the extraordinary ability to establish strong bonds of loyalty between consumers and employees.

And the company gains credibility as people in everyday life. In fact, consumers appreciate the transparency of real people, so they will appreciate it in brands’ communication.

Read the article here on Medium

My second article on Medium. Bipolarism: what is it and why telling about it in your life and at your work

I have bipolar disorder.

When I was diagnosed I had some qualms about telling about it even to my friends but especially at work.

Then in mid 2014 I had a big crisis and I was forced by it to tell to all my family and friends. 
It was a liberation. Since then I have significantly changed my way of approaching it. I tell people but especially at interviews or at work in general.

But before starting let’s explain what is.

Bipolar disorder, also known as manic-depressive illness, is a brain disorderthat causes unusual shifts in mood, energy, activity levels, and the ability to carry out day-to-day tasks.

There are four basic types of bipolar disorder; all of them involve clear changes in mood, energy, and activity levels. These moods range from periods of extremely “up,” elated, and energized behavior (known as manic episodes) to very sad, “down,” or hopeless periods (known as depressive episodes). Less severe manic periods are known as hypomanic episodes.

  • Bipolar I Disorder — defined by manic episodes that last at least 7 days, or by manic symptoms that are so severe that the person needs immediate hospital care. Usually, depressive episodes occur as well, typically lasting at least 2 weeks. Episodes of depression with mixed features (having depression and manic symptoms at the same time) are also possible.
  • Bipolar II Disorder — defined by a pattern of depressive episodes and hypomanic episodes, but not the full-blown manic episodes described above.
  • Cyclothymic Disorder (also called cyclothymia) — defined by numerous periods of hypomanic symptoms as well numerous periods of depressive symptoms lasting for at least 2 years (1 year in children and adolescents). However, the symptoms do not meet the diagnostic requirements for a hypomanic episode and a depressive episode.
  • Other Specified and Unspecified Bipolar and Related Disorders — defined by bipolar disorder symptoms that do not match the three categories listed above.

I have bipolar II and I always tend to a certain level of hypomanic status.

This make me more productive, more creative, more dreamy. And I sort of like it. Because make me even more positive. Even although depressive periods are really hard.

As you has read bipolarism is a brain disorder: it is what you have not who you are. At least not entirely. I know that I behave in certain ways because I have this disorder. But I also think that it makes me better.

Bipolarism is seen as a stigma, sometimes scares people and I know it for sure when I talk about it and I look into the eyes of the person I am speaking to. He or she thinks that I am different, or that I am dangerous in some way. I am different and this is not necessarily a bad thing.

Bipolarism made me seen people differently: It made me think that every person that I met on the street could have his own issues, problems so I have always to respect this person. I have to respect everyone although for the common thought they are different. I don’t like stereotypes anymore.

I start telling about my situation at interviews and I have seen really the most different reactions: empathy, understanding, fear, indifference and even scorn.

But I keep thinking it is the right way: I respect myself and what I have so the people I work with have to respect it too.

If I had other chronic diseases, such as diabetes, I would be treated normally. So I want it too for bipolar disorder.

So people that have some kind of psychiatric disorder don’t be scare, talk about it, it would make you better and free.

My bipolarity changes based on music; I will talk about my relationship with music and what this beautiful art means to me.

But this is a whole other article


Me as Bipolarism   

Me as Bipolarism


You can read the article here and follow me on Medium




Hi there,

This is a post about my first look book realized by me as Art director & Stylist.

The model is Greta, she is not a professional one.


Art Direction & Styling: Me

PH/PP: Stefano Sibilia

MUA: Gaia Veronese

Model: Greta

Hope you'll like them!

"White Melancholia" On Dark Beauty Magazine

Happy days, 

Another of my works published on Dark Beauty Magazine

"White Melancholia", from the set "Elegance in Wonderland"


Art Director/Concept: Ilaria Iacoviello - Nobody's Here
Photographer: Riccardo Tarantola
Stylist: Lara Bonardi - Stylist
Set Designers: Ilaria Iacoviello, Lara Bonardi
Hair: Aurora Lo Scalzo Hairstylist
Makeup: Chiara Mariani - Mechanic Doll
Model: Alyona @ Urban Management
Fittings: Flying Tiger Copenhagen
Assistant: Eliana Bonardi

Some other pics from this serie.

Hope you'll like them!



Hi everybody!
Today I have decided to start a daily inspiration related to design. This specifically is related to music and my project SpeakerBand: they are all examples of analog products. CDs, booklets, posters. I have decided to do this because with my project I want to switch from an access policy to a possession's one of the musical products.

These are the inspiration that you can find on this blog - The Design Blog -

Hope you'll like them!


Hi everyone!

Due to the particular date, I decide to create an inspiration board made by darker and moody pictures.

Hope you like it!

#01 Fashion Inspiration of the day - April 7th 2016

Hi everyone!

I decide to create a post dedicated to fashion inspiration, starting on today.

I will attach photos that have catch my eyes.

Hope you'll like it!




Hi Everybody!
Another set, another publication!

You can find it HERE

Kumiho is an oriental mythological creature; a fox with nine tails who urns into a good woman, to change then into an evil one




Art direction - Model: Ilaria Iacoviello -

Photographer - Post Production - Cecilia Castelletti

MUAH - Francesca Mamone

Stylist - Lara Bonardi


Hope you'll enjoy it!

"The White Witch" on Dark Beauty Magazine

Today is a good day. One photo, of a set I have directed as Art Director, has been published on a magazine I admire very much, "Dark Beauty Magazine". It gives people the chance to create strong, dark, no ordinary images.

You can find it HERE.

Dark Beauty Magazine exists to bring the art and passion of fashion together in a collective of storytelling photography. Sharing with it’s readers the creativity and masterminds behind brilliant imagery. Through the images we celebrate the fashion and the stories that are told though a team of photographers, designers, makeup and hair designers along with set and lighting professionals. We encourage, inspire and bring out a different point of view. Not only for our readers, but for other up an coming professional photographers. Dark Beauty Magazine is not just a magazine, we are a fashion bible, an inspirational toolkit and a book compiling amazing artists in one place.
— Dark Beauty Magazine


Art Director: Ilaria Iacoviello - Nobody's Here
Photographer: Federica Nardese - Visual Story - Federica Nardese Photography
Model: GlicinE


Hope you will enjoy it!
Have a nice day



Hi everybody!

Finally I can say it: I have my first work as art director published on a magazine.

The magazine is Obscurae Magazine. I have already created a page dedicated on the website. You can see it here.

Hope you'll enjoy. 
Feedbacks are always welcome!