Founded in 1971 and always based in Casale Monferrato, Italy, DE.NA. S.r.l.i is specialized in the manufacture of components in copper and aluminum for the refrigeration and air-conditioning. With decades of research and through continuous investments it acquired a huge experience and reliability designing of filter driers, accumulators, strainers and various components.
They asked for a redesign of the website, which is based on a square based grid.
DE.NA mainly deals with two areas: industrial refrigeration and air conditioning.
Thanks to extensive research and investments, it is increasingly at the forefront in the production of filters, accumulators, strainers and various components.
DE.NA offers its customers:
Its main clients are:
single figures (former refrigeration)
DANFOSS – OLD WEBSITE
The website has a large amount of content organized in different second-level menu. This is one of its strength. Catalog and product details are well-organized and with a lot of content too.
Analyzing UX and navigation, we discover that there are many second level menu that make navigation fragmented. Instead analyzing the UI, the website result bare and gaunt.
GENERAL FILTER – OLD WEBSTE
In this case the site contains a balanced amount of content distributed clearly in the various sections. Regarding products, the company has decided to focus on very technical drawings, rather than on photographic images. All this is conveyed in a clear and simple way.
Analyzing UX and navigation, we discover that the content is distributed
in easily navigable menu. The user follows a linear navigation which leads him to visit sequentially, if he wants to, each section. The products' section is organized in the same way and this can be considered an advantage because by doing so the user develops familiarity with the content and its fruition.
BVB – OLD WEBSITE
The site presents a smaller amount of content than the other competitors and it is also the most simple. There are only three menu items, and the product section is always present in the navigation. So this area is always accessible and this gives greater prominence to what is the main content: the products.
Analyzing UX and navigation, we discover that the constant presence of the link to the products allows to reach always the most important part that you want to advertise usually with a site. Navigation is not always is intuitive: hyperlinks placed only on the text does not make it easy to identify them. Visual side, the site is not very nice and updated to the current graphics' standards
INTERDRYERS – CURRENT WEBSITE
The site has a lot of content, but poorly organized in windows that break up and make it difficult to browse.
Analyzing UX and navigation, we discover that this last one is very complex. The presence of different menu of second and third level break strongly the flow
navigation. In addition, the content is trapped in tiny windows that force the user to enjoying it with difficulty. Visual side, the site is not very nice and updated to the current graphics' standards
OLD DE.NA'S RANK
CURRENT DE.NA'S RANK
Thanks to analysis made, I decided to choose this rank for the site since. I could understand that the target audience needs a website that provides easily the requested information. However it should not be too innovative because it does not meet their expectations.
OLD INFORMATION ARCHITECTURE
NEW INFORMATION ARCHITECTURE
The new information architecture has many more items, but it does not increase the complexity of the site. Indeed, I decided to put a spotlight on all information relevant for the user; they have been divided in order to give a more precise arrangement. It is been inserted also the possibility of research to further facilitate the user. The products have been categorized better and made more easily accessible.
I have decided to use a a square grid, since the weak point identified for both old DE.NA website and competitors ones, was the poor distribution of content. User had to take many steps to find what he was looking for. The greater complexity was found into the catalog, which happens to be the main content of the site. So I decided to make it available either through the main menu or via a dedicated section on the homepage. The grid helps the user to identify the main contents and give them a hierarchical-order. Inside the catalog section products are organized through labels: in this way you can offer the user a kind of simple and already known navigation.
The graphic is very simple and follows the philosophy of simplicity that guided the creation of the entire site. It is made so that the visibility is optimal on all devices.