Google Food and Google Food+

My thesis deals with the problem of food choices, choices motivated by different reasons such as a medical condition like an allergy, a belief or a religion's rule.

Consumers feel like they can't trust all the various information they find on the web, on newspapers or on tv.
So I create this system made up of:
- Google food: an engine search which gives information about food and nutrition;
- Google Food+: a sort of social network. Here consumers can ask questions to specialists like doctors, or interact with other consumers.

Communication design has a really important social role today.

I discovered it completely when I designed my thesis. It dealt with food choices. I had to support people who had different needs that I dived in 3 types: medical needs (lactose intolerants for instance), religious needs (Kosher diet) & ethical and ideological ones (vegans and vegetarian).

The most important tool designed was a mobile app: its main feauture was to support these people while food shopping. They had to express what kind of food they can’t eat and and tell the level of risk if they ate that particular food too.

The app, scanning the barcode, gave as a result the the level of risk linked to eating: if the selected food contained a high-risk food, the app advised against food and gave suggestions of other food to eat.

Special thanks to my supervisor Stefano Cardini.


Credits for the photos:
Roberto Gatti