I’ve ben asked to make a proposal for a redesign of the logo and the website of the company for a first simple release.
Upside is a leading agency active in the management and promotion of sport athletes and international celebrities. Upside acts as a marketing specialist offering global brands an international platform to deploy marketing and communication strategies, with a strong focus on the fashion and luxury sectors. Upside retains long standing relationships with some of the US and European global leaders in the sports and entertainment business, with several hundreds of international celebrities and offices all over the globe. Upside gives the upmost importance to the new digital technologies as a way to enhance talents commercial development, fans base management and digital PR.
THREE AREAS OF INTEREST
Upside has a clear and distinctive strategic positioning. It's activity is the combination of three areas of strategic focus: talents, fashion/luxury sector and digital services.
SPORT AND MOVIE TALENTS
Upside core business is to serve both local and international talents in the field of sports and entertainment:
- Upside acts as an agent, providing the talent with commercial opportunities and internationally wide exposure. In this context Upside operates its own portfolio of talents (direct agency) as well as other global agencies’ talents in force of bilateral agreements.
- Upside offers its talents with integrated PR, press office and digital services upon request
Fashion& Luxury Area
To its corporate Clients, Upside offers a wide range of services:
- Marketing consultancy on brand positioning to talent scouting
- Endorsement and Product Placement
- Planning and execution of corporate events
- Corporate communication
- Digital services
Digital Service Area
Starting from 2013 Upside is providing celebrities and brands with a vast array of digital solutions designed to capture the emerging needs of the consumers and fan bases.
The client asked for a logo that represents the elegance, luxury, but also works to keep a connection with innovation. He also asked for warm colors that would evoke the world of fashion.
I decided to combine two types of fonts: a sans serif with a modern taste with a more classical one that communicates the concept of elegance.
The customer asked for a very simple website, a single page, which contained all basic information: the areas of interest, a small study of these and contacts. So I realized this simple page, combining graphic elements to the texts.